Developed campaign to acquire email
addresses. A CD calendar was produced, each month carrying
a question. Responses were directed through to the web. The
CD's objectives were to educate, acquire email addresses,
permission to communicate on-line and to generate loyalty.
Acquired 350 new email addresses and
produced an information guide that would be kept on desks
for at least a year!
MICROSTRATEGY
Trilogy has created MicroStrategy's
online presence in the UK. Our involvement includes managing
their media spend, producing regular e-newsletters, public
relations and on-going campaigns.
Results? Too many to mention!
BT ROLATRUC
Produced On-line Magazine
/ Microsite for BT Rolatruc to enable them to have the
flexibility to communicate to a UK audience with promotions,
industry news and new products.
In initial stages too early for
results… more to follow.
CROOKES HEALTHCARE
Created text campaign targeting
teenagers. Distributed eye-catching flyers at high footfall
events such as Party
in the Park 2003. Participants
asked to answer question via text. Prize draw was organised
to identify winners. Prizes awarded - weekends to Alton Towers.
Over 5,000 responses received
HOMEPRIDE
Developed campaign in conjunction
with Hygena at Currys (part of MFI).
Consumers finding 'Fred' inside promotional packs won a fully
fitted kitchen.
Currys vouchers were awarded as runner-up prizes.
Data collected through NPN applications
- 3,500
BLACK & DECKER
Used the creative theme and mechanic
of C5's Hot Property
for Black & Decker.
Alice Beer fronted all communications. Sponsored Hot
Property programme.
Generated massive instore support. Supported on-line and through
radio
Generated 8,500 responses
ARLA - Anchor Cream
Series of campaigns developed in
conjunction with third parties targeting mothers of 8 - 12
year olds. Consumers were asked to send in recipes using Anchor
Real Dairy Cream and the third party brand. Winners were rewarded
with family adventure days out.
Generated 6,000 responses
